K-pop Market Impact delves into the global phenomenon of K-pop, examining its ascent through a blend of music, strategic marketing, and digital culture. This exploration reveals how K-pop's carefully constructed business ecosystem leverages digital platforms to cultivate a global fanbase. The book offers insights into the impressive sales figures, massive social media engagement, and significant concert attendance that underscore K-pop's economic and cultural impact. It emphasizes how these metrics are utilized to spot trends, understand target audiences, and adapt business strategies within the global music industry.
The book progresses through three sections, starting with K-pop's historical roots and the evolution of the “idol” training system. It then analyzes market dynamics using sales data and social media analytics to demonstrate K-pop's digital prowess. Finally, it explores K-pop's cultural influence, from fashion to language, considering both the positive aspects of cultural exchange and potential issues.
By combining quantitative market analysis with qualitative cultural insights, the book provides a comprehensive view of K-pop's multifaceted influence, making it valuable for business professionals, academics, and K-pop enthusiasts alike.
