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Girlboss Media

Joanne Bradford- Chief Marketing Officer of SoFi

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As Chief Marketing Officer, Joanne oversees SoFi’s consumer-facing functions including marketing, business development, partnerships, and member services. She joined SoFi from Pinterest, where she led global commercial and content partnerships, platform adoption and monetization efforts. Bradford has held executive leadership positions at The San Francisco Chronicle, Demand Media, Yahoo!, Microsoft and BusinessWeek. Throughout her career, she’s had significant experience leading product marketing, business development and programming, as well as building global sales and marketing teams. Her most recent venture is, "Get That Raise", a special initiative to equip professionals with the tools and the confidence to know their value in the workplace and ask for greater compensation. Today Joanne is here to share her tips on how to ask for a raise, how to successfully navigate male-dominated industries and her advice on how to build your professional network.​
0:32:15
Publication year
2018
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