The Language of Referrals: The Words and Scripts Financial Professionals Use to Gain More Ideal Clients

Bill Cates’ newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects. It's about mastering what you say and how you say it, in a manner that feels completely natural and authentic to you.