Steven Blank

The Four Steps to the Epiphany Successful Strategies for Products that Win

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
  • Steven Halimhas quoted6 years ago
    good enough only for our first paying customers.
  • Steven Halimhas quoted6 years ago
    Earlyvangelists are a special breed of customers willing to take a risk on your startup’s product or service because they can actually envision its potential to solve a critical and immediate problem—
    and they have the budget to purchase it.
  • Steven Halimhas quoted6 years ago
    successful startup solves this conundrum by focusing its development and early selling efforts on a very small group of early customers who have bought into the startup’s vision.
  • Steven Halimhas quoted6 years ago
    Develop the Product for the Few, Not the Many
  • Steven Halimhas quoted6 years ago
    turning the founders’
    initial hypotheses about their market and customers into facts.
  • Steven Halimhas quoted6 years ago
    had a solution in search of a problem
  • Steven Halimhas quoted6 years ago
    They had developed a great product, but they had neglected to spend an equivalent amount of time developing the market
  • Steven Halimhas quoted6 years ago
    build a repeatable sales road map for the sales and marketing teams that will follow later. The sales road map is the playbook of the proven and repeatable sales process that has been field-tested by successfully selling the product to early customers.
  • Steven Halimhas quoted6 years ago
    For a startup to succeed, Product and Customer Development must remain synchronized and operate in concert.
  • Steven Halimhas quoted6 years ago
    In short, in big companies, the product spec is market-driven; in startups, the marketing is product-driven.
fb2epub
Drag & drop your files (not more than 5 at once)