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Tomas Gorrissen,Troels R. Christensen

Direct Marketing

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Håndbog, der gennemgår, hvordan man opbygger, gennemfører og tester en direct marketing-kampagne. Med eksempler på succeser og fiaskoer.
Indhold: Direct mail ; Test ; Direct mailen ; Yderkuverten ; Salgsbrevet ; Brochuren ; Svarkort ; Liftletter ; Kuponannoncer ; Respons på internettet ; Salg i flere stadier.
Business
This book is currently unavailable
176 printed pages
Copyright owner
Lindhardt og Ringhof
Original publication
2010
Publication year
2010
Publishers
Lindhardt og Ringhof, L&R Business

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