Thomas del Marmol

BCG Growth-Share Matrix

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The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.In 50minutes you will be able to:   • Analyze the activities in your business portfolio and identify the role they play in the business as a whole   • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs   • Identify the future market shares and growth to make sure you invest in the right activitiesABOUT 50MINUTES.COM | Management &Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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Quotes

  • Elena Zhadanovahas quoted9 years ago
    The ‘mediocrity’ path. This path includes the activities that fall into the ‘question marks’ quadrant which fail to evolve into ‘stars’. These activities are brought to a standstill between the ‘dog’ and ‘question marks’ categories, generating significant money pits for more than disappointing results.
  • Elena Zhadanovahas quoted9 years ago
    The ‘disaster’ path. All scenarios do not reveal themselves to be as optimistic as those seen previously. In fact, if an activity in the ‘stars’ quadrant does not receive the expected investments, it could quickly find itself in the ‘dog’ quadrant.
  • Elena Zhadanovahas quoted9 years ago
    The ‘follower’ path. Similarly, profits generated by ‘cash cows’ can also be invested in the ‘question marks’ that have strong growth potential.

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