Evaluate the extent to which your problem resembles the source problem. The similarities you notice between your problem and the source problem are what bring to mind an analogy. However, focusing only on similarities, especially if they’re superficial, can lead to bad ideas. To counter this possibility, consider what’s different about the source problem and the solution that may make them irrelevant or misleading for your idea generation efforts. This can also help you assess whether the similarities you see are primarily superficial or more deeply connected to the underlying causes of the problems. As we saw in the story of Ron Johnson and J.C. Penney in Chap. , using superficial similarities between two situations without acknowledging their substantive differences can lead to disastrous solution