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Jurgen Salenbacher

Creative Personal Branding: The Strategy to Answer: What's Next?

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In this innovative book Jurgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today's crisis, the keys to creative thinking, he examines the work of leading theorists in business culture, and sets readers 9 assignments designed to coach them towards realising their assets and skills. An invaluable professional resource, Creative Personal Branding is a fascinating and very practical tool for anyone interested in positioning themselves in the creative economy.
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205 printed pages
Publication year
2014
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Quotes

  • utiutshas quoted6 years ago
    There is a huge demand on people with the emotional and intellectual capacity to relate and react to a complex world in a state of constant flux. We need people who combine substance and style, conviction and grace.
  • utiutshas quoted6 years ago
    At the heart of the creative economy are the ‘creative industries’, defined as:
  • utiutshas quoted6 years ago
    The United Nations’ Conference on Trade and Development Creative Economy Report 2010 defined the emerging ‘creative economy’ as:

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