Books
Andy Maslen

100 Great Copywriting Ideas. From leading companies around the world

  • エリアス うさぎhas quoted2 years ago
    without selling, there’d be no markets. Without markets, there’d be no capitalism. Without capitalism, there’d be no democracy.
  • エリアス うさぎhas quoted2 years ago
    over and over
  • Maricehas quoted2 years ago
    Tested Advertising Methods
  • Maricehas quoted2 years ago
    Copywriting is a craft skill not an art form
  • Maricehas quoted2 years ago
    Copywriting is a craft skill not an art form.
  • Maricehas quoted2 years ago
    “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”
  • Maricehas quoted2 years ago
    Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”
  • Kelly Pasoshas quoted2 years ago
    PERHAPS BECAUSE A lot of people who write copy do it because they love words, they can sometimes forget why they’re writing in the first place
  • Kelly Pasoshas quoted2 years ago
    REMEMBER, YOU’RE SELLING
  • Kelly Pasoshas quoted2 years ago
    Why this works is because from the reader’s perspective, the copy is all about them: their concerns, their motivations, their problems.
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