Horror Genre Trends provides an in-depth, data-driven analysis of the horror genre, examining its market performance, publishing trends, and dedicated reader demographics. This book moves beyond subjective opinions, providing concrete insights into why horror maintains its grip on audiences. Discover some surprising facts, such as how horror publishing adapts to reflect evolving cultural anxieties and the significant role of savvy marketing strategies in the genre's continued success.
The book traces the historical roots of horror in literature and film, showing how societal fears have shaped its evolution. It then presents a core data analysis of publishing outputs, sales figures, and reader demographics.
Finally, Horror Genre Trends dissects the thematic development of popular horror subgenres and their reflection of cultural anxieties. This approach makes the book a valuable resource for industry professionals and academics.
