Zain Raj

Brand Rituals : How Successful Brands Bond With Customers For Life

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214 printed pages
Original publication
2012
Publication year
2012
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Quotes

  • Menna Abu Zahrahas quoted2 years ago
    Brands are not abstracts for today’s consumers. They’re real. Personal. Tactile. Malleable.
  • Menna Abu Zahrahas quoted2 years ago
    That’s what builds loyalty, connectedness, mindfulness. It’s also what encourages a growing resistance to many of our brand messages, as well as a willingness to modify those messages in ways they find personally meaningful.
  • Menna Abu Zahrahas quoted2 years ago
    we haven’t become more effective when it comes to marketing.

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