Marcus Sheridan

They Ask You Answer

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A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector
When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop “selling,” and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
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212 printed pages
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Quotes

  • Mette Jæger Jørgensenhas quoted6 years ago
    Today, on average, 70 percent of the buying decision is made before a prospect talks to the company.
  • Mette Jæger Jørgensenhas quoted6 years ago
    Regardless of company or culture, we have found there are three reasons businesses justify not discussing this subject on their website:
    “Every solution is different. Our prices vary.”
    “If we discuss pricing on our website, our competitors will find out what we charge.”
    “If we show what we charge, we’ll scare customers away.”
  • Mette Jæger Jørgensenhas quoted6 years ago
    To crystallize this point, imagine you’re taking a friend to dinner tonight and you all have decided to try a restaurant you’ve never been to. Before going, if you’re like most people, you’re going to research two main things before you walk through their front doors: online reviews (like Yelp) and the restaurant’s website.
    In this case, the main reason you want to go to their website that you want to look at their menu.
    Well, what happens if you go to the menu and you find that it lists items but not prices? What do you do?
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