Warren Berger

A More Beautiful Question

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It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and «beautifully.†? In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from «How can I adapt my career in a time of constant change?†? to «How can I step back from the daily rush and figure out what really makes me happy?†? By showing how to approach questioning with an open, curious mind and a willingness to work through a series of «Why,†? «What if,†? and «How†? queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
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345 printed pages
Publication year
2014
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Quotes

  • Reza Aprianohas quoted8 years ago
    that if you never actually do anything about a problem yourself, then you’re not really questioning—you’re complaining
  • Fernando Ortizhas quoted5 years ago
    observes that questioning is seen as “inefficient” by many business leaders, who are so anxious to act, to do, that they often feel they don’t have time to question just what it is they’re doing
  • Fernando Ortizhas quoted5 years ago
    he reckoned that if he had an hour4 to solve a problem and his life depended on it, he’d spend the first fifty-five minutes making sure he was answering the right question

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