A.B. Abrams

Hired to represent the interests of Croat, Bosnian Muslim and later Kosovar Albanian separatist groups, the public relations firm Ruder & Finn played a central role in the campaign to turn world opinion against the Yugoslav state and the Serbs. The firm’s director James Harff highlighted how disseminating sensationalist reports caused a drastic increase in public support for U.S. military intervention in Bosnia.