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Anthony Ulwick
Anthony Ulwick
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Anthony Ulwick
JOBS TO BE DONE: Theory to Practice
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Evgeny Fedorov
has quoted
2 years ago
outcome-driven method.
Evgeny Fedorov
has quoted
last year
what criteria customers are going to use to judge a product's value and dutifully design a product that ensures those criteria are met. These criteria must be predictive of success and not lagging indicators.
Evgeny Fedorov
has quoted
last year
customers' desired outcomes.
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