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Authors
Andy Maslen
Andy Maslen
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Overview
Books
Quotes
エリアス うさぎ
has quoted
last year
without selling, there’d be no markets. Without markets, there’d be no capitalism. Without capitalism, there’d be no democracy.
Kelly Pasos
has quoted
2 years ago
YOU CAN’T BE a copywriter without also being a student of human nature
Kelly Pasos
has quoted
2 years ago
Ideas are the lifeblood of great copy.
Kelly Pasos
has quoted
2 years ago
Copywriting is a craft skill not an art form.
Kelly Pasos
has quoted
2 years ago
And forget about creativity. Concentrate on results instead.
Kelly Pasos
has quoted
2 years ago
copy its structure, style, and any devices you think would work well for your product.
Kelly Pasos
has quoted
2 years ago
That word is “you.”
Kelly Pasos
has quoted
2 years ago
Why this works is because from the reader’s perspective, the copy is all about them: their concerns, their motivations, their problems.
Kelly Pasos
has quoted
2 years ago
REMEMBER, YOU’RE SELLING
Kelly Pasos
has quoted
2 years ago
PERHAPS BECAUSE A lot of people who write copy do it because they love words, they can sometimes forget why they’re writing in the first place
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