Steve Olsher is the New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do. Known as America’s Reinvention Expert, Steve has taught thousands how to NICHETIZE!™ (nitch a tize) by identifying and monetizing their WHAT—that is, the ONE thing they were born to do. His singular approach for realizing permanent, positive change blends proprietary methods with ancient wisdom and revolutionary lessons from modern thought leaders and forms a proven system for ultimate achievement in business and life. He is the Chairman and Co-Founder of Liquor.com; President of Bold Development; costar of the groundbreaking film, The Keeper of the Keys with Jack Canfield, John Gray, and Marci Shimoff; Author of Internet Prophets: The World's Leading Experts Reveal How to Profit Online; Founder of the Reinvention Workshop; Creator of Internet Prophets LIVE!; Author of USA Book News’ Self-Help Book of The Year Journey To You: A Step-by-Step Guide to Becoming Who You Were Born to Be; and, an in-demand media guest who has appeared on ABC TV, NBC TV, FOX TV, CNBC.com and more than 300 radio shows including national shows hosted by Lou Dobbs, Jim Bohannon, and Mancow Muller.