Andrew Levy

  • Menna Abu Zahrahas quoted2 years ago
    brand licensing industry is worth around $150 billion.
  • Menna Abu Zahrahas quoted2 years ago
    In the commercial world, successful brands create shareholder value by creating competitive advantage.
  • Menna Abu Zahrahas quoted2 years ago
    Brand Licensing is all around us; it transforms ubiquitous products into living breathing brands with personalities and an emotional connection to us and who we want to be.
  • Menna Abu Zahrahas quoted2 years ago
    What we buy and where we buy it, give us choices to align ourselves with the brands and characters we love.
  • Menna Abu Zahrahas quoted2 years ago
    As brand owners we can tap into this choice by offering consumers the combinations of product and brand that they want to buy.
  • Menna Abu Zahrahas quoted2 years ago
    In doing this, we add value to the products such that they command a premium price at retail and we add value to our brands by enabling consumers to experience them in other product categories.
  • Menna Abu Zahrahas quoted2 years ago
    1 of the book is an introduction to marketing, the marketing mix, segmentation, brand extension and brand licensing. Part 2 introduces you to the key players in the Industry; the licensor, licensee, licensing agent and retail.
  • Menna Abu Zahrahas quoted2 years ago
    He currently owns and manages Licensingpages® the world’s leading commercial resource for the licensing industry www.licensingpages.com which he established in 1998 with revenue coming from membership, advertising and recruitment.
  • Menna Abu Zahrahas quoted2 years ago
    udy runs Kids Brands Europe www.kids-brands.com a Market Research Consultancy whose clients have included
  • Menna Abu Zahrahas quoted2 years ago
    She has spoken at
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