Business as a Baby" introduces the groundbreaking Business as a Baby (BAAB) framework, revolutionizing how entrepreneurs approach their ventures' early stages. Through compelling metaphors and practical insights, author Chukwudum “Chumze” Chukwudebelu guides readers through the critical “baby” phase of business development.

Drawing from personal experience and extensive consultation work, Chumze demonstrates why treating a new venture like an established business can lead to failure. The book provides actionable strategies for nurturing a business through its most vulnerable stage, offering insights on resource allocation, decision-making, and growth expectations.

This first installment in a four-part series focuses on the crucial survival stage, helping entrepreneurs build a strong foundation for future growth. With practical examples, reflective questions, and clear guidance, readers learn to navigate common pitfalls and create an environment where their business can thrive.

The “Business as a Baby” series is a four-part collection that draws parallels between business development stages and human developmental phases. Created by Chukwudum “Chumze” Chukwudebelu, the series uses this unique developmental framework to guide entrepreneurs through the complete lifecycle of their business ventures.

The planned series includes:

Business as a Baby (Released 2025)

— Focuses on the critical survival stage of a new business

— Teaches entrepreneurs how to nurture and protect their ventures in their most vulnerable phase

— Emphasizes the importance of treating new businesses differently from established companies

— Provides guidance on resource allocation and realistic growth expectations

Business as a Toddler (Forthcoming)

— Will explore the growth and guidance phase

— Will cover topics like mentorship, early growth strategies

— Will focus on establishing systems and processes for scalability

— Will address development of brand identity

Business as a Teenager (Forthcoming)

— Will address managing rapid growth and expansion

— Will cover handling increased competition

— Will explore developing leadership skills

— Will focus on balancing innovation with stability

Business as an Adult (Forthcoming)

— Will cover maintaining market leadership

— Will address diversifying product lines and entering new markets

— Will explore preparation for potential exit strategies

-Will focus on leaving a legacy in the industry

The series aims to provide a comprehensive guide for growing and sustaining businesses through every stage of their development, using the familiar framework of human development stages to make complex business concepts more accessible and relatable to entrepreneurs.

Chukwudum “Chumze” Chukwudebelu

Books