But if you, the speaker, want the audience to come with you, you probably need to give them a hint of where you’re going.
zeinabmammedovahas quoted2 years ago
but if there’s no real takeaway, all the speaker has done—at best—is to entertain.
zeinabmammedovahas quoted2 years ago
It is throughline, the connecting theme that ties together each narrative element.
zeinabmammedovahas quoted2 years ago
Notice that there’s an unexpectedness incorporated into each of them.
zeinabmammedovahas quoted2 years ago
More choice actually makes us less happy.
zeinabmammedovahas quoted2 years ago
The key is to present just one idea—as thoroughly and completely as you can in the limited time period.
zeinabmammedovahas quoted2 years ago
My advice to speakers would be to look for a single big idea that is larger than you or your organization, but at the same time to leverage your experience to show that it isn’t just empty speculation.
zeinabmammedovahas quoted2 years ago
That depends on the length of the speech. If it is a 10-minute speech it takes me all of two weeks to prepare it; if it is a half-hour speech it takes me a week; if I can talk as long as I want to it requires no preparation at all. I am ready now.
zeinabmammedovahas quoted2 years ago
But throughlines that connect large numbers of concepts don’t work.
zeinabmammedovahas quoted2 years ago
There’s a drastic consequence when you rush through multiple topics in summary form.