Jack Phillips

frustrated CEO lined up 76 flawed refrigerators on the
shop floor and handed out sledgehammers. “Destroy them!”

failure to use data. It is a waste of resources and opportunity if no action is taken after evaluation and data collection. After all, the data are essentially the justification for undertaking the evaluati

adjustments. shows how the different levels of data can be used to improve different aspects of the programs.

TABLE 14.1 Use of evaluation data