Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

intrapreneur disrupts from within the corporation, rather than waiting for the company to be attacked by external forces

constantly looking for ways to apply new technological advancements to revolutionize how we work, learn, and play.

Every business will be disrupted sooner or later by technology. From the family restaurant that doesn’t know how to interact with OpenTable, Yelp, or Groupon to the mortgage broker made redundant by online loan originators such as Quicken, you can either embrace the disruptor’s journey or become roadkill

In today’s business world, if you are not moving forward, you’re falling behind.

Success as a disruptor is about capturing the value that is released through disruption

Anyone who takes advantage of the opportunities created by disruption, anyone who refuses to be intimidated by technological innovation, anyone who finds ways to continually reinvent themselves so that their unique assets will never become obsolete—these are the people I consider disruptors

There are riches to be found simply by capturing the value released through others’ disruptive breakthroughs.

While email disrupted the distribution link in the value chain of postal mail, countless businesses have seen tremendous growth and profitability by using email to market, sell, design, and even produce other products. In other words, a disruption in one link in the value chain creates opportunity in other links.

product that delivers improved services or additional value to a new market in a more efficient way

But to thrive in the era of disruption, you don’t have to invent anything new. There’s no need to discover something the world has never seen before