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A Joosr Guide to Creativity, Inc by Ed Catmull

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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

Your creativity is a precious resource. If you protect it, it'll thrive. But neglect it, and you'll find your creative process grinding to a halt. Discover what tactics Pixar implement to preserve their celebrated imagination!

Every creative person has felt completely stuck from time to time. Ideas dry up, designs don't look like they should, and creative energy runs low. So, how can a person stay creative? How do you fight past the distractions and impediments and let the creative juices flow again? Pixar Animation Studios president Ed Catmull has the answers in Creativity Inc., an in-depth look at the history of the studio known for its boundless creativity and groundbreaking innovation.

You will learn:

· How to find hidden problems that are getting in the way of your creativity

· How candor differs from honesty, and what important role it plays in the creative process

· Why the right environment breeds creativity, whilst the wrong culture stifles it.
This book is currently unavailable
18 printed pages
Publication year
2015
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  • Shin Loon Leeshared an impression5 years ago
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Quotes

  • Darya Bukhtoyarovahas quoted3 years ago
    Just like time or money, your creativity is a precious resource that needs nurturing. Like any resource, this means you can’t just leave it alone and expect it to be there forever. It takes careful cultivation and the right environment to keep it flowing, as well as a concentrated effort to make sure nothing stands in the way of your creative process.
  • Darya Bukhtoyarovahas quoted3 years ago
    At Pixar, they don’t try to predict future changes; they simply make sure they’re able to handle them as they come. For this, they use “mental models,” or imaginary visualizations of their work situation, to create a clearer picture of how they’re going to handle things.
  • Darya Bukhtoyarovahas quoted3 years ago
    Working simply to avoid failure is a dangerous motivator that can take precedence in your work and make you forget why you began the project in the first place. Accepting failure as an inevitable step in development will help you to harness it as part of the creative process.

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