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Fouad Sabry

Political Communication

Explore “Political Communication,” a guide bridging theory and practice in Political Science. It covers message influence on public perception and politics, fundamental concepts, and modern communication strategies.

1. Political Communication: Unpacks political communication’s essence, impact on opinion, and policy outcomes.

2. Propaganda: Examines propaganda’s use, techniques, and ethical concerns in media.

3. Public Relations: Highlights public relations in managing political narratives and image.

4. Persuasion: Explores psychological persuasion techniques and message crafting for diverse audiences.

5. Public Speaking: Discusses oratory’s power in politics and effective communication strategies.

6. Communication Theory: Surveys theories applied to politics, understanding message reception and interpretation.

7. Public Diplomacy: Looks at nations' use of public diplomacy to influence foreign audiences, including cultural and digital outreach.

8. Communication Studies: Integrates sociological, psychological, and linguistic perspectives on political communication.

9. Strategic Communication: Analyzes planning and executing communication campaigns aligned with policy objectives.

10. Health Communication: Explores strategies in public health communication, advocacy, and crisis management.

11. Sousveillance: Investigates citizen surveillance’s role and impact on political discourse and accountability.

12. Development Communication: Examines strategies for international development, focusing on empowering marginalized communities.

13. Ethos: Looks at the ethical dimensions of political communication, including credibility and moral implications.

14. Marketing Communications: Applies marketing principles to political messaging, branding, and message framing.

15. Pathos: Analyzes emotional appeals and their impact on voter behavior and public opinion.

16. Elaboration Likelihood Model: Introduces the ELM framework for understanding how people process political messages.

17. Narrative Paradigm: Explores storytelling’s role in shaping collective identity and policy.

18. Yale Attitude Change Approach: Examines mechanisms of attitude change through persuasive communication.

19. Dezinformatsia: Investigates disinformation campaigns' impact and strategies to counter false narratives.

20. Online Youth Radicalization: Analyzes digital media’s role in youth radicalization and ideological polarization.

21. Vian Bakir: Profiles Vian Bakir’s contributions and insights into political communication.

This resource is vital for professionals, students, and enthusiasts to navigate political communication complexities, from foundational theories to contemporary issues.
463 printed pages
Original publication
2024
Publication year
2024
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