Simply Brilliant

Imagine you are visiting a Whole Foods grocery store in the next few hours. It’s a store that you have been in twenty times before. Only this time, for the first time, you go to observe and answer these simple questions:

Often, as we move through life, we see but we do not observe. And to be more creative, you must learn to observe what goes on all around you

Stop and ask yourself these questions about your current customer target segments:
How do your customers use your product

Stop and ask yourself these questions about your current customer target segments:
How do your customers use your product(s

Build on existing ideas

Painters draw on the tools, techniques, and approaches of other artists

Combine unlike ideas. Being able to connect and combine nonobvious ideas and objects is essential for innovation and a key part of the creative-thinking process

Talk to people in different industries

Which factors should be created that the industry has never offered? A home delivery pet food subscription-based membership

Which factors should be reduced well below the industry’s standard? Reduce time spent in the store, product filler, and preservative ingredients